At Loon & Mist Creative, we believe a brand isn’t just a pretty logo, it’s the whispered promise your business makes to the world. It’s the feeling someone gets when they see your name. The memory they carry after an experience with you. Branding is where meaning becomes visible, where identity becomes trust, and where your creative intention meets human connection.
In Peterborough and the Kawarthas where the forests, lakes, and small towns fold into the landscape a brand needs to do more than look good. It needs to belong here. It needs to speak to locals and visitors alike. It needs to be rooted in place, shaped by personality, and grounded in strategy. That’s the art and heart of what we make.
Branding & Identity That Breathes Life Into Your Story
At Loon & Mist Creative, we believe a brand isn’t just a pretty logo, it’s the whispered promise your business makes to the world. It’s the feeling someone gets when they see your name. The memory they carry after an experience with you. Branding is where meaning becomes visible, where identity becomes trust, and where your creative intention meets human connection.
In Peterborough and the Kawarthas where the forests, lakes, and small towns fold into the landscape a brand needs to do more than look good. It needs to belong here. It needs to speak to locals and visitors alike. It needs to be rooted in place, shaped by personality, and grounded in strategy. That’s the art and heart of what we make.
Branding & Identity That Breathes Life Into Your Story
What Branding Really Does
Your brand is your first look, your deepest truth, and your ongoing conversation all at once. It differentiates you, draws people in, and gives them something authentic to connect with. In a world full of noise, a thoughtfully crafted identity helps your business be remembered.
We don’t do one-size-fits-all solutions. We listen. We learn. We reflect what’s already true about your business and amplify it through strategy, visuals, and words.
Trailhead
Perfect for startups or businesses taking their first steps toward a professional image. The Trailhead Package includes a custom logo design, a simple colour palette, and type selections to get you off the ground with confidence.
Package Includes:
Discovery Meeting.
3 initial brand concepts including,
Colour Logos
Type Samples
Colour Samples
1 round of revisions to a selected concept.
Final Deliverables:
Brand guidelines document detailing typefaces and colour codes
Logo files in colour, in black and in white in both vector (.eps) and raster (.png) formats
Explorer
For businesses ready to grow their presence and connect with visitors in a more meaningful way. The Explorer Package builds on your foundation with expanded visual identity, logo variations, a brand guideline document, and basic print collateral such as business cards or rack cards.
Package Includes:
Discovery Meeting.
Initial Design Brief.
3 initial brand concepts including,
Colour Logos
Type Samples
Colour Samples
Up to 2 rounds of revisions to a selected brand concept.
Design of one of the following assets: Business Card Template, Slide Deck Template, Post Card/Door Hanger or Brochure.
Up to 2 rounds of revisions on the above assets.
Final Deliverables:
Brand guidelines document detailing typefaces and colour codes.
Logo files in colour, in black and in white in both vector (.eps) and raster (.png) formats.
One print ready version of the asset selected by the client.
Landmark
Our most comprehensive branding package, designed for tourism businesses looking to fully define their identity. The Landmark Package includes brand strategy consultation, a full visual identity system, tone of voice guide, social media templates, and a complete set of marketing materials to ensure your brand looks consistent everywhere it appears.
Package Includes:
Discovery Meeting.
Customer & Stakeholder consultation including
A 1-hour onsite workshop at the clients site anywhere in the counties of Peterborough or Northumberland or the City of Kawartha Lakes or or held virtually.
Creation of a branding survey to be sent to past and current customers.
Initial Design Brief.
3 initial brand concepts including,
Colour Logos
Type Samples
Colour Samples
Up to 2 rounds of revisions to a selected brand concept.
Design of three of the following assets: Business Card Template, Slide Deck Template, Post Card/Door Hanger or Brochure.
Up to 2 rounds of revisions on the above assets.
Final Deliverables:
Brand guidelines document detailing logo usage, typefaces, colour codes, tone of voice, social media graphics and photography or illustration direction.
Logo files in colour, in black and in white in both vector (.eps) and raster (.png) formats.
One print ready version of the asset selected by the client.
Starting at a $1,065 investment
Frequently Asked Questions
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With Loon in the Mist Creative, the length of the project mostly depends on the responsiveness of our clients.
With that said the quickest turnaround for a website is about a month before requiring express fees. We have worked on projects taking up to a year and we would rather not have projects take longer than that.
If the project is inactive for more than 6 months we may charge restart fee as outlined in our proposals.
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For branding projects, typically we ask for:
25% at the time a quote is accepted,
25% upon completion of the initial design before our first review,
25% upon final approval of design,
25% upon delivery of stated final deliverables,
Invoices are all due upon receipt.
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Short answer is no. Uploading samples of your brand to AI hands it your brand to use to build artificialy created brands.
We put a lot of effort into creating a brand that is unique for your business. We don’t want our work uploaded to AI to be stolen for other businesses.
Uploading your brand to AI could also harm the unique brand identity that you have worked with us to invest in as pieces of your your identity as a whole could be used in layouts AI creates.
If you want to expand your brand come back and reach out to us, we would be happy to expand a brand, especially if we built it in the first place
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At the end of our project, upon payment in full, our clients get fully editable files for future updates.
Assuming your project is paid in full, our clients own unlimited rights to any of the final products we provide to make any necessary updates. These rights exclude the use of AI to make any changes or expansions to the brand identity we create.
OmniWorx Design retains the right to showcase projects for promotional purposes, including but not limited to on our website, social media and award entries.
