Local Nordic Club Website
Peterbrorugh Nordic Club | Website Design
Website redesign & digital presence for nordic skiers across Peterborough & the Kawarthas.
The Peterborough Nordic Club is a not-for-profit organization in Peterborough, founded in 2016. It maintains ski trails (classic & skate) at the Lift Lock Golf Club, and offers memberships, rentals, trail maps, pass-purchasing, and community engagement for both seasoned skiers and newcomers.
The club approached Loon in the Mist Creative, under its former name OmniWorx Design, to modernize their online presence: they wanted a site that would serve as a hub for information, be very user-friendly, and quickly get people onto the trails.
Problem & Strategic Objectives
Client Needs
Build a site that centralizes all core information in an intuitive, single-page or minimal-page experience.
Design navigation and content so each type of visitor can find what they need quickly (e.g. trail map, condition updates, contact).
Integrate social media feed or live updates so users can see current trail conditions or announcements.
Use photography and imagery prominently to evoke the feel of Nordic skiing, snow, trails, nature
Use a platform and design that is accessible, maintainable, and efficient (for both users and administrators)
Strategic Goals
Provide simplicity & accessibility: clean design, quick load, easy access to key info
Ensure visual storytelling: evoke the outdoor experience to draw new visitors
Support multi-use usability: different visitor types have different needs; site must serve all well
Make information real-time or easily updated (trail maps, conditions)
Use a platform one that’s cost-effective and easy for the board to manage
Our Approach
Platform & Architecture
Chose Squarespace (version 7.1) for its ease of editing, reliable hosting, and suitability for non-profit maintenance.
Opted for a single-page (or minimal page) site design so all essential information is present without much navigation overhead.
Information Prioritization & Layout
Identified the core user flows:
Someone new finds the club → wants to know what it is / how to get started
A local or visitor wants trail map / current conditions
Interest in rentals, passes, membership
Need to contact the board or get involved
Organized content so those flows are immediately available, often via prominent menu items or in-page anchors. For example: “Trail Map”, “Passes & Rentals”, “Membership”, “Trail Conditions” via Instagram link.
Visuals & Engagement
Incorporated photography of people skiing, snowshoeing, trails — to both inspire and orient visitors.
Designed the site with imagery sections (hero background, trail imagery) to carry the feeling of the trails.
Enabled quick access to maps (trail map), rentals, pass purchase info — making sure that even someone already on the trails can find what they need.
Accessibility & Usability
Ensured the design is accessible: readable text, clear navigation, mobile-friendly layouts.
“First time visitor / school group / already on the trails” use-cases were part of content planning. Useful info is reachable in minimal clicks.
Integrated a contact form so visitors or prospective members can contact the board easily.
Platform & Architecture
Chose Squarespace (version 7.1) for its ease of editing, reliable hosting, and suitability for non-profit maintenance.
Opted for a single-page (or minimal page) site design so all essential information is present without much navigation overhead.
Information Prioritization & Layout
Identified the core user flows:
Someone new finds the club → wants to know what it is / how to get started
A local or visitor wants trail map / current conditions
Interest in rentals, passes, membership
Need to contact the board or get involved
Organized content so those flows are immediately available.
Visuals & Engagement
Incorporated photography of people skiing and trails to both inspire and orient visitors.
Designed the site with imagery sections (hero background, trail imagery) to carry the feeling of the trails.
Enabled quick access to maps (trail map), rentals, pass purchase info — making sure that even someone already on the trails can find what they need.
Accessibility & Usability
Ensured the design is accessible: readable text, clear navigation, mobile-friendly layouts.
“First time visitor / school group / already on the trails” use-cases were part of content planning. Useful info is reachable in minimal clicks.
Integrated a contact form so visitors or prospective members can contact the board easily.
Outcomes & Impact
In the immediate period following launch, the site achieved:
Much easier discovery of trail-map, pass/rental info, membership, users report finding what they need more quickly.
Improved user experience for mobile / on-trail access (people can pull up the trail map or rental info on their phones).
More effective communication of trail conditions (via Instagram link), reducing confusion about closure or status.
The board has an easier time updating content and maintaining the site with minimal effort thanks to the Squarespace backend.
Likely increased engagement: more website traffic from new visitors, potentially more rentals / memberships / inquiries (though specific metrics not publicly detailed).