When AI Design Works Against You: A Tourism Perspective
Artificial Intelligence (AI) is becoming increasingly popular. There are AI tools for many things, from creating social media content to website design. As a business owner in the tourism industry, your time is valuable. You are stretched thin ensuring everything from guest experience to marketing is ideal, so using AI to free up your time is absolutely tempting. AI generated images, videos, etc. are fast, cheap, and easy to use. However, tourism branding requires personalization to be effective. AI generated content may be harming your brand, which leads to less sales. This month we will go over how AI use may be harming your brand and how you can effectively use AI in your business.
Why We Build on Squarespace, and Why We Don't Work with Wix.
At Loon in the Mist Creative, the tools we use are part of how we practice our values, not just how we get work done. That means thinking about our platforms and suppliers the same way we think about our design choices: with intention, and a willingness to ask whether something aligns with what we stand for.
Who’s Coming to the Kawarthas (And How to Talk to Them)
You probably already have a sense of who your best guests are. You can picture them: the couple who spends three days paddling and asks for trail recommendations at checkout, the family that wants to know where the food comes from before they order, the older guests who’ve been coming back to the same cottage for fifteen years. The question isn’t really who they are. The question is whether your marketing is actually speaking to them.
Squarespace Scams Are Out There. Can You Spot Them?
Scammers and phishers sometimes attempt to scam or steal access to your website through official looking emails that could appear to come from either Loon in the Mist Creative or Squarespace. Don’t be fooled by these emails. Here are some tells and things to look for when you get a suspicious email and some general advice. When in doubt, feel free to reach out to us using known email and phone numbers for authentication.
Maximizing Your Online Presence: Essential Website Features for Tourism Businesses
The web has become the main resource of information for a majority of people. Travellers are not only using Google to find hotels, restaurants, festivals, and attractions, they are also comparing prices and booking online. Having a strong online presence, especially a solid website, is becoming more important than ever.
Should Canadian Tourism Businesses Be Worried About U.S. Website Hosting?
If you run a tourism business in Canada, a lodge, outfitter, attraction, restaurant, or tour company. your website isn’t just marketing. It’s bookings, credibility, and often your primary point of contact with visitors from around the world. Lately, some Canadian business owners have asked us a fair question: “Given current geopolitics, is it risky to keep our website hosted by a U.S. company?” It’s a reasonable concern. Headlines can make things feel uncertain. The good news is that for most Canadian small businesses, especially in tourism, the real-world risk is much lower than it might seem. Let’s break it down.