Your Busiest Season Is the Best Time to Plan Your Trade Show Display.
The summer has officially arrived! The days are longer and visitors are starting to explore destinations. Bookings are full. Weekends are packed with events. Now is the ideal time to start planning your Fall or Winter trade shows. This may seem counterintuitive, why add to the chaos? As people are focused on the present, there is ample opportunity for you to plan for the future. You can book shows, order business cards or brochures, and avoid the hassle in the fall. A little planning now means no scrambling later.
Designing Authentic Allyship for Pride Month
Pride Month is here and small businesses in Peterborough may consider incorporating rainbow-themed logos into their branding to show support for the LGBTQ2S+ community. However, at OmniWorx Design we believe it's essential to go beyond symbolic gestures and focus on authentic allyship that resonates with both the community and your audience.
Don’t Let Lawyers Ruin Your Soccer Themed Marketing this June!
From June 11 to July 19, 2026, international football’s biggest event plays out across North America, including right here on Canadian soil in Toronto, Vancouver, and Edmonton. And while Peterborough, the Kawarthas, and Northumberland aren’t host cities, every sports bar, pub, restaurant, and community hall in the region is going to feel the pull of one of the largest sporting spectacles on the planet.
When AI Design Works Against You: A Tourism Perspective
Artificial Intelligence (AI) is becoming increasingly popular. There are AI tools for many things, from creating social media content to website design. As a business owner in the tourism industry, your time is valuable. You are stretched thin ensuring everything from guest experience to marketing is ideal, so using AI to free up your time is absolutely tempting. AI generated images, videos, etc. are fast, cheap, and easy to use. However, tourism branding requires personalization to be effective. AI generated content may be harming your brand, which leads to less sales. This month we will go over how AI use may be harming your brand and how you can effectively use AI in your business.
Premier Kolab in the Kawarthas Tourism Event in Review.
Our Creative Director, Jack spent the day April 21st at the first Kollab in the Kawarthas event hosted at Elmhurst Resort organized by Peterborough County Tourism. It was a great day learning and connecting with many tourism operators from the county at an event built to make connections within the industry.
Who’s Coming to the Kawarthas (And How to Talk to Them)
You probably already have a sense of who your best guests are. You can picture them: the couple who spends three days paddling and asks for trail recommendations at checkout, the family that wants to know where the food comes from before they order, the older guests who’ve been coming back to the same cottage for fifteen years. The question isn’t really who they are. The question is whether your marketing is actually speaking to them.
Loon in the Mist Creative Celebrates it’s First National Tourism Week!
This year marks something of a milestone for us: our first National Tourism Week as Loon in the Mist Creative, and we're marking it by turning our attention to the region we're proud to work in.
How to Refresh Your Tourism Brand for Spring 2026
Usually, this time of year the snow is melting, birds are returning, and plants are waking up. Despite the odd weather, it is time for tourism businesses to refresh their branding. As winter destinations close and people are returning from warmer climates, it is important to be prepared to welcome them. This month we will go over the ways you can update your brand. Loon in the Mist Creative is here to help you on your marketing journey.
Photo Credit: Destination Ontario
Maximizing Your Online Presence: Essential Website Features for Tourism Businesses
The web has become the main resource of information for a majority of people. Travellers are not only using Google to find hotels, restaurants, festivals, and attractions, they are also comparing prices and booking online. Having a strong online presence, especially a solid website, is becoming more important than ever.
The Ultimate Guide & Checklist for Attending Community Events (as a Vendor).
We have all been to various community events whether celebrating a local or national holiday, farmers market’s or a seasonal festival. You know how to attend, but do you know how to make the most out of attending a community event as a vendor? Here are our tips to make your attendance as successful as possible!
How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.