When AI Design Works Against You: A Tourism Perspective
Artificial Intelligence (AI) is becoming increasingly popular. There are AI tools for many things, from creating social media content to website design. As a business owner in the tourism industry, your time is valuable. You are stretched thin ensuring everything from guest experience to marketing is ideal, so using AI to free up your time is absolutely tempting. AI generated images, videos, etc. are fast, cheap, and easy to use. However, tourism branding requires personalization to be effective. AI generated content may be harming your brand, which leads to less sales. This month we will go over how AI use may be harming your brand and how you can effectively use AI in your business.
Why We Build on Squarespace, and Why We Don't Work with Wix.
At Loon in the Mist Creative, the tools we use are part of how we practice our values, not just how we get work done. That means thinking about our platforms and suppliers the same way we think about our design choices: with intention, and a willingness to ask whether something aligns with what we stand for.
Who’s Coming to the Kawarthas (And How to Talk to Them)
You probably already have a sense of who your best guests are. You can picture them: the couple who spends three days paddling and asks for trail recommendations at checkout, the family that wants to know where the food comes from before they order, the older guests who’ve been coming back to the same cottage for fifteen years. The question isn’t really who they are. The question is whether your marketing is actually speaking to them.
Maximizing Your Online Presence: Essential Website Features for Tourism Businesses
The web has become the main resource of information for a majority of people. Travellers are not only using Google to find hotels, restaurants, festivals, and attractions, they are also comparing prices and booking online. Having a strong online presence, especially a solid website, is becoming more important than ever.
Premium Domains for Premium Experiences in Peterborough & the Kawarthas!
For tourism and hospitality businesses in Peterborough & the Kawarthas, your website is often the first point of contact with potential visitors. Before they see your photos, read your story, or book an experience, they see your domain name. A domain isn’t just a technical requirement, it’s a branding decision. The right domain can instantly communicate what you offer, attract the right audience, and make your business easier to remember in a competitive tourism landscape. While many businesses default to a traditional .com or .ca, premium top-level domains (TLDs) offer an opportunity to be clearer, more descriptive, and more aligned with your experience-driven brand.
How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.