Embrace the Magic of the Season: A Guide to Festive Marketing.
As the holiday season approaches, tourism businesses in Peterborough, the Kawarthas & Northumberland have a remarkable opportunity to engage potential customers and captivate their hearts with the joyful spirit of the holidays to keep them coming back year round. Whether you operate a business directly part of the industry such as a hotel, tour agency or souvenir shop or are part of the tourism industry indirectly, incorporating a touch of holiday magic into your marketing strategy can go a long way in attracting tourists and creating unforgettable experiences. With a little creativity and thoughtful planning, this joyous time of year presents a golden opportunity for tourism businesses to enhance their offerings, attract more customers, and create unforgettable experiences. Let's explore some strategies to help tourism businesses leverage the magic of Christmas.
Premier Kolab in the Kawarthas Tourism Event in Review.
Our Creative Director, Jack spent the day April 21st at the first Kollab in the Kawarthas event hosted at Elmhurst Resort organized by Peterborough County Tourism. It was a great day learning and connecting with many tourism operators from the county at an event built to make connections within the industry.
Why We Build on Squarespace, and Why We Don't Work with Wix.
At Loon in the Mist Creative, the tools we use are part of how we practice our values, not just how we get work done. That means thinking about our platforms and suppliers the same way we think about our design choices: with intention, and a willingness to ask whether something aligns with what we stand for.
Loon in the Mist Creative Celebrates it’s First National Tourism Week!
This year marks something of a milestone for us: our first National Tourism Week as Loon in the Mist Creative, and we're marking it by turning our attention to the region we're proud to work in.
Squarespace Scams Are Out There. Can You Spot Them?
Scammers and phishers sometimes attempt to scam or steal access to your website through official looking emails that could appear to come from either Loon in the Mist Creative or Squarespace. Don’t be fooled by these emails. Here are some tells and things to look for when you get a suspicious email and some general advice. When in doubt, feel free to reach out to us using known email and phone numbers for authentication.
How to Refresh Your Tourism Brand for Spring 2026
Usually, this time of year the snow is melting, birds are returning, and plants are waking up. Despite the odd weather, it is time for tourism businesses to refresh their branding. As winter destinations close and people are returning from warmer climates, it is important to be prepared to welcome them. This month we will go over the ways you can update your brand. Loon in the Mist Creative is here to help you on your marketing journey.
Photo Credit: Destination Ontario
That $200 Logo Might Cost You More Than You Think
We get it. When you're running a small business or a lean marketing team for a destination marketing organization, every dollar counts. So when someone mentions they got a logo designed for $200 on a platform like Upwork, it sounds like a smart move. Quick, affordable, done.
Should Canadian Tourism Businesses Be Worried About U.S. Website Hosting?
If you run a tourism business in Canada, a lodge, outfitter, attraction, restaurant, or tour company. your website isn’t just marketing. It’s bookings, credibility, and often your primary point of contact with visitors from around the world. Lately, some Canadian business owners have asked us a fair question: “Given current geopolitics, is it risky to keep our website hosted by a U.S. company?” It’s a reasonable concern. Headlines can make things feel uncertain. The good news is that for most Canadian small businesses, especially in tourism, the real-world risk is much lower than it might seem. Let’s break it down.
How to Work with a Graphic Designer: From Vision to Finished Project
Are you looking for a refreshed website? Need to stock up on business cards? Or looking for signage? A graphic designer is the perfect person to help you with these projects.